AI is expected to boost marketing productivity up to 40% by the end of the year. But how can it help your veterinary clinic? If harnessed correctly, AI can help you create very customized patient experiences. Essentially, it can offer insight about your patients’ unique needs in real-time.

Prediction

AI’s data-backed predictive modeling eliminates a lot of guesswork. It can personalize product recommendations based on past browsing history and booking patterns, and help identify behaviors driving your patients’ engagement. AI’s prediction capabilities could also guide you toward content that resonates with current and potential patients, and away from dud content.

Data

AI can help uncover who your target audience truly is by aggregating first and third-party data (demographic/psychographic info, attitudes, and behaviors).

Chats

These days, chatbots are better than ever before at handling initial contact with current and potential patients. This is due to advancements in NLP (natural language processing). Bots are now getting better at detecting when it’s time to transfer chats to human agents, and will keep improving.

Connected Communication

We’re in a new era of data-driven strategies. Thanks to algorithms, websites, content, and calls to action can be tracked and tested so you know exactly how to design your site and what to post. All of this results in a high-converting website. Not to mention that centralized data is being aggregated into connected models, which means that you can post unified messages about your practice across multiple channels, including email, social media, advertising, and online searches.